BTMS-50, is a cationic (positively charged) emulsifying wax in a waxy beads form. Because it’s cationic it is also “conditioning”—it adsorbs (creates a very fine coating) on skin and hair, giving an amazing finish that is unique to cationic ingredients. It contains 50% of the active ingredients, Behentrimonium Methosulfate.It gives the products the most luxurious, wonderful skin feel and leaves hair feeling stunning—easy to comb through and all kinds of silky. It also functions as a complete emulsifying wax. INCI: Behentrimonium Methosulfate (and) Cetyl Alcohol (and) Butylene Glycol Benefits: 1.Provides hydration and moisture retention 2.Effective emulsifier 3.Helps to detangle and reduce static charge in hair 4.Well-tolerated by the skin and is considered gentle 5.Contributes to the viscosity and thickness of formulations 6.Versatile and can be incorporated into a wide range of products Application: 1.Hair conditioners and leave in conditioners 2.Body butters and balms 3.Cleansing products such as creams, lotions, and body washes